Category: Electronic Repair

SEO vs. PPC: Pros, Cons and a Holistic Approach to Search

Search engine optimization has been in existence for a long period of time. With time, new alternatives were introduced for the practitioners to use. Toronto SEO company states that SEO at the top when it comes to website ranking.

However, using SEO has its own pros and cons. Newbie business encounter a lot of problems when they handle SEO. The alternative to this is PPC or pay per click. This will offer you an immediate traction in the search result world. This will help you to climb up the search result page ladder.

Advantages of SEO

  • The targeted keywords that you use will help with the website visibility. Hence, your potential customers will be able to see your business as much as the paid advertisement.
  • If you are visible in the commercial searches, it will create a brand identity. As a matter of fact, you will gain the reputation of a trusted brand. This will affect your overall exposure.
  • People tend to avoid ads due to common distrust. They believe in organic search result. Hence, if the website shows up naturally, it will project you as trustworthy.
  • The best part about SEO is that you do not have to pay any money for this. However, you have to spend enough time and enough.
  • Toronto SEO Company mentions that unlike other marketing strategies, this is pretty sustainable.

The Disadvantages of SEO

  • When you are conducting SEO, it might not be all sunny day for you. Keep in mind that organic traffic is difficult to come by. There are several competitors.
  • Toronto SEO Company states that for SEO, you will have to develop content for the website. This will help in improving your ranking.

The Advantages of PPC

  • When you go for paid advertisement, it will give the content the top ranking in the search results. It doesn’t matter what platform you are using.
  • PPC ads are advertisement, irrespective of how they look. Thus, you have more control on what you can include in the ad.
  • If you want to sell your good, PPC will surely help you to improve the website ranking. This is because here, you will be able to include the product picture. PPC is a great way to reach out to the target customers. This is because it works perfectly on search keywords.

The Disadvantages of PPC

  • According to Toronto SEO Company, PPC can cost you a lot of money. Hence, if you are not aware of the cost, it might go out of control.
  • Putting up ads is pretty easy. Hence, if a competitor finds out that you are running ads, they might do the same.

The Verdict

Toronto SEO Company states that SEO and PPC have their own pros and cons. Hence, what you have to use will largely depend on your situation. In case you are running a local business, you will need only a handful of leads every week, a smaller scale SEO will be able to help you out. However, if you have established a new online retail business and do not know how to compete with the large ones, you should take the help of PPC.

IPhone Screen repair in Toronto – How to get your phone Fixed

LCD or Liquid Crystal Display is composed of ultra-thin layers with two of its layers being polarised panels between which there is a liquid crystal solution which becomes coloured to produce the image when light is projected through its layers. This is what makes the iPhone screens so vulnerable and sensitive. And due to this designing only, the screens of the iPhone are easily prone to damage and breakage.

Though generally, an iPhone screen is expensive to get fixed, there happen sometimes unavoidable situations to prevent that damage. To fix that damage a lot of iPhone repair centres are available. High quality repairing parts are used by the best repair shops and when it comes to iPhone screen repair in Toronto, quality is the king. However, with a few maintenance and safety tips, the life of the iPhone can be extended.

  • The screen requires only a regular wiping material for dust removal. No ammonia-based products or glass cleaners or paper towels or rough clothes are to be used to clean the screen as they decrease the life of the screen. If the screen becomes a little greasier, it may be cleaned with 70 per cent rubbing alcohol and flannel.
  • It is better to avoid carrying the phone for such activities which are vigorous or adventure-filled. If it cannot be avoided, then it is advisable to use an extra protective layer like silicon, rubber or plastic to prevent against scratches and dents or use a shock shield specially designed for iPhones.

Because of the polarised panels get broken, the liquid crystal solution could leak causing distortion on the screen. However, these shields are meant to protect from low impact falls and aw unable to control the damage done by hard fall impacts.

  • Using a protective screen film is a good way to protect the iPhone from the day- to- day wear and tear such as scratches. Screen films are thin, transparent stick on the surface of the screen and can be easily replaced by peeling off when worn out. These films are easily available in stores specialising in iPhone screen repair in Toronto.
  • However, if the screen, in any case, gets damaged, it is better to seek professional help from places where iPhone repair in Toronto are done, so as to save it from further damage. Also getting the phone repaired at such centres are usually covered under warranty.
  • If the damage is beyond repaired or affecting the functionality of your iPhone, there are a lot of service centres that can fix the damage and iPhone screen repair in Toronto can be done either by repairing the screen or if the screen cannot be repaired then by replacing it. However, in the worst-case scenario if it cannot be replaced, then these service centres buy it for cash.
  • Lastly, unless you are experienced and have expertise do not attempt to repair or replace the screen by yourself as it may cause more or even irreparable damage to your iPhone further burning a hole in your pocket.